Locales

Locale targeting enables you to display your ads to users based on the primary language set in their Telegram app. This is useful for tailoring your messaging to specific language-speaking audiences, ensuring your advertising budget is spent efficiently by focusing on users who can understand and engage with your content.

We use the ISO 639-1 standard to display the list of languages available for targeting.

Cost: since this parameter reduces the overall audience size and enhances the precision of your targeting, the user defined cost per click (CPC) will increase by 50% when using.

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