Launch Ad
1. Register personal account
Fill in your registration details on the website:
2. Create Ad
Click the "Create Ad" in your advertiser’s dashboard:
Choose the type of your Ad:
Text-Graphic Block - native ad block with text and image that integrates into app’s content
Fullscreen banner - fullscreen ad styled as a Telegram message, seamlessly integrated to boost user attention
You can find all about available formats and examples here.
Upload an image and fill in the ad details:
Fill in the required fields below:
URL - a destination URL
Ad Category - the subject of the ad, not the placement of the ad
User-Defined CPM/CPC - your base CPC or CPM (depends on the ad format). This cost serves as the starting point for calculations of impression/click costs, taking into your targeting criteria. The calculated value is displayed in the “Final CPC/CPM” field.
Fullscreen banner ads use a second-price CPM auction. If your ad wins, you’ll pay less than the Final CPM shown — specifically, the CPM of the second-highest bid.
3. Define Limits
You can define any necessary campaign limits for your ad:
Daily views limit per user - how many times the same user can see the ad per day
Budget limit for Ad - total budget for the entire campaign.
End Date — the final day the ad will run.
The ad will stop automatically when the budget limit is reached or the end date is passed.
4. Choose Targeting options
Choose your targeting options:
Some of targeting options has its own coefficient that affects the final price used in the auction. You can read more about all targeting parameters here.
5. Exclude or target Audience
How to enable Audience targeting
Choose one of the following targeting options:
Exclude audience – your ad will not be shown to these users (target new users)
Target audience – your ad will be shown only to these users
6. Save and launch Ad
Finally click "Create Ad" and top up your balance. We recommend starting with a minimum budget of $300.
After creating, the ad will then be submitted for moderation. It initially appears on the dashboard with a "Review" status. Once it passes moderation, its status changes to "Hold". At that point, you must manually launch the ad from the dashboard:
Editing Ad Settings
You can update your ad settings at any time. Changing the creative or category sends it back to moderation. Adjusting CPC/CPM or targeting does not require re-approval — just save your changes, and the campaign continues with the updated parameters.
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