User Spending Power

Analysis is conducted based on publicly available data about the presence of a user’s crypto wallet and their TON balance. While this parameter does not guarantee conversions, it suggests that users with a wallet and funds are more likely to be genuine, active participants rather than bots. These users often have existing knowledge and experience in the Web3 ecosystem, making them more receptive to targeted offers.

We categorize users into the following segments:

• Any: Includes all users, regardless of whether they have a known wallet or balance information.

• Basic: Users with a known wallet, but no significant balance information. This group typically consists of new or casual users just starting to explore the platform.

• Standard: Users with average wallet balances. These are core users suitable for standard offers, discounts, and popular products.

• Advanced: Users with above-average wallet balances, likely interested in mid-range and premium products.

• Elite: Users with substantial wallet balances, potentially interested in exclusive, high-end products or services.