Traffic Type

Traffic Type targeting allows you to segment your audience based on how users engage with your ads: rewarded (motivated) or organic (non-motivated) traffic. Below is a detailed description of each type.

Rewarded traffic (Motivated)

What it is: users who interact with your ad to receive a reward, such as an in-game bonus, currency, or other incentive. The reward is tied to either viewing the ad or clicking on it.

Example: a user watches a video ad or clicks on a banner to earn extra lives or virtual coins in a game.

• When to use: when your goal is to drive a high volume of immediate actions, such as ad views, clicks, or app installs. Effective for campaigns aimed at increasing brand awareness or promoting entry-level products.

Cost: no additional cost is applied to motivated traffic campaigns, making it an economical option for achieving rapid results.

Organic traffic (Non-Motivated)

What it is: users who engage with your ad voluntarily, without any external reward. These users interact with your ad because they find it genuinely interesting or relevant.

Example: a user clicks on an ad for a new product they find appealing and explores further details without expecting any reward.

When to use: when you want to attract high-quality users who are more likely to convert into loyal customers. Suitable for campaigns promoting premium products or services, where genuine interest is critical.

• Cost: since non-motivated traffic represents a qualitatively superior audience, the cost per click (CPC) increases by 400% for this type of campaign.

Summary

Motivated traffic is ideal for achieving immediate, volume-oriented results, making it perfect for short-term campaigns or awareness drives. Non-motivated traffic, on the other hand, is better suited for building long-term engagement and fostering a loyal user base. Select the option that best fits your campaign objectives to maximize impact and ROI.

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